Jersey Mike’s
As part of the team at Planet Propaganda, I led creative for Jersey Mike’s Subs across packaging, broadcast, and digital campaigns that helped position the brand as one of the fastest-growing restaurant franchises in the United States.
Day of Giving/The Abovers:
A major focus was expanding the brand’s long-standing Day of Giving initiatives. My writing partner, Brianna Delphy, and I concepted “The Abovers,” a program launched in 2018 that invited locals to nominate individuals in their communities making a difference. Winners received grants from Jersey Mike’s, and we captured and shared their stories to amplify their causes. The program continues today — a lasting expression of the brand’s belief that doing good is good business.
In-Restaurant Cup Design
Jersey MIke's iconic sub bag
Sub bag: back
In-restaurant Deli Case cling
In-Restaurant Napkin insert
In-restaurant wall decor
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