Furthermore Beer

Brand + identity, Packaging, Print and Digital Ads, Collateral

Furthermore Beer launched as an independent Wisconsin craft brewery with a strong personality and a need for a brand identity to match it from day one. I built the visual system from the ground up — designing the wordmark, logo system, and label architecture flexible enough to stretch across varieties and packaging without losing coherence. The result was a brand identity as distinctive as the beer itself, giving Furthermore a consistent presence that scaled from shelf to marketing from launch. Furthermore's Packaging design has been recognized in Print's Regional Design annuals for design excellence, published in Oh Beautiful Beer: The Evolution of Craft Beer and Design book, and featured on Oh Beautiful Beer's website.