Let’s chat

I make things memorable…

Erin Anstett is a creative director and designer in Madison, Wisconsin. Ideas, brands, spaces and experiences.

Fetch: The Studio: Studio shoot: behind the scenes

Fetch: The Studio

Executive creative direction and team leadership at Fetch

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Remodeled kitchen with walnut cabinets, a dark stone island, globe pendants and large windows

Madison Midcentury Home

Madison home remodel design

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Oversized EAT sign on a Jersey Mike's storefront from the A Sub Above campaign

Jersey Mike's Subs

Art direction and design at Planet Propaganda

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American Players Theatre Book of Summer program standing on a wooden picnic table

American Players Theatre

Creative and art direction at Planet Propaganda

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The cabin after the remodel, dark siding and lit windows at dusk, with new steps and a firewood bench at the front door

Cloudscape Cabin

Cloudscape cabin remodel design

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The Shitty Barn: Inside the barn: the poster wall

The Shitty Barn

Co-founder, producer and creative director

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Sound

My sandboxes

Direction reels. Leading teams, building brands, 360 degree campaigns and more!
Design reels. Branding, logos, packaging, posters, albums, merch and more!
Design & Build reels. Experiential spaces, interiors, renovations, furniture and more!

I’m a creative and design leader who has always believed curiosity is the best tool in the box. If something doesn’t exist yet, I’ll figure out how to build it. That’s been the through-line of my career (and honestly, my life).

We live more and more on screens, so I believe in making things people connect with. Things you want to reach out and touch: new made old and familiar, in any medium. I’m drawn to work that feels like it has a story, and I bring that to everything I make.

Away from the screen, I’m usually making by hand. Music, furniture, a home renovation, a rock wall: making runs through every part of my life, and it’s the driving force behind everything I do.

  • Creative direction
  • Brand identity, packaging design
  • Music design: album and single art, gig and tour posters, venue support
  • Brand merch
  • Design and build: spaces, interiors, events, experiences
  • Creative team consulting
  • Design mentorship

Let’s chat

I’ve led creative teams, built a studio from scratch inside a fast-growing tech company, and worked as an art director and designer both agency and brand side, helping ideas find their voice and form. I’m currently taking on freelance gigs as well as running my own Creative Studio, Big Sis.

Right now I’m running Big Sis Creative Studio with Jason Mann, collaborating with creatives, teams, brands and fellow visionaries on freelance and contract projects that mix branding, creative direction, design, storytelling, and a little bit of experimentation.

We focus on working with female founders, community builders and mission-driven brands looking to make a real impact.

bigsiscreativestudio.com

  • Awarded a U.S. Patent: Recognizing innovation in consumer experience design.
  • Little Black Book: The Essential List
  • Communication Arts: Exhibit, Stray Forth Packaging
  • Little Black Book: Ale Asylum Strays Forth
  • Ad Age: This Brewery wants to cash in on the hard-seltzer craze
  • “How My Son’s Favorite Cartoon Made me a Better Creative” on Muse by Clio
  • Multiple appearances in Print's Regional Design Annual
  • Featured on Oh Beautiful Beer website
  • Published in Oh Beautiful Beer: The Evolution of Craft Beer and Design book
  • Featured on Design Work Life
  • 1 Minute With Interview
  • 2012 WMC Fest Blog Interview
  • 1 of 20 Designers to be featured at the 2012 Weapons of Mass Creation Fest
  • Featured in GOOD's list of Designing Women: 25 Female Designers and Illustrators We Love
  • Featured on Eight Hour Day's Blog
  • Artist of the Week on VAU Indie Bag's online “Vlog”

Madison & Rhinelander, Wisconsin
or virtually anywhere