Let’s chat

Stray Forth Hard Seltzer

Ale Asylum needed to launch a hard seltzer line that felt authentically theirs, irreverent, confident and Wisconsin-made, without defaulting to the generic minimalism saturating the category. I led creative and art direction on the launch, designing the logo system and case packaging myself and directing a team of designers on the variety designs, alongside a suite of social video content.

Role
Creative + Art Direction
Where
Planet Propaganda, for Ale Asylum
Deliverables
Branding, naming, packaging, website design, social content, POP posters/ads
Role
Creative + Art Direction
Where
Planet Propaganda, for Ale Asylum
Deliverables
Branding, naming, packaging, website design, social content, POP posters/ads
Loading spot
Social and paid launch videoWatch on VimeoMotion design & Editing: Matt KammelCopywriting: Anna White
Stray Forth Hard Seltzer: Stray Forth launch

Flavor varieties, can designDesign: David BramsonLaura Gang

Stray Forth Hard Seltzer: Case packaging

Case packagingDesign: Erin Anstett

Stray Forth Hard Seltzer: Promotional poster

Promotional posterDesign: David Bramson

Stray Forth Hard Seltzer: Promotional poster

Promotional posterDesign: David Bramson

Loading spot
Social content motion pieceWatch on VimeoMotion design & Editing: Matt Kammel
Stray Forth Hard Seltzer: Social story content

Social story content

Direction
Next reel

Click, swipe or use arrow keys