Fetch: The Studio

Executive creative direction and team leadership at Fetch

I built and led The Studio, Fetch’s in-house creative agency: a 13-person team spanning photography, production, animation, videography, illustration, merch and feature branding. The team also led internal merch design. From the ground up, I developed the team, the structure and a 2,000-square-foot photo and video studio that supported product, marketing, sales, media, PR and internal communications. The Studio became the brand’s creative engine. We collaborated closely with our national CPG and retail partners to create on-brand in-app content, alongside bespoke campaigns, shoots and motion content for Fetch, generating millions in quarterly revenue.