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Fetch: Get Receipt Rich

Fetch’s first major brand awareness campaign marked a defining moment in our evolution from a fast-growing startup to a nationally recognized brand. Partnering with Anomaly, I collaborated closely with our CMO and fellow creative director to shape and extend the campaign’s creative across every channel, making sure it reflected Fetch’s tone and visual identity.

Role
Creative + Brand Direction
With
Birk Cooper, CMO
Jason Mann, Creative Director
Where
Fetch, campaign with Anomaly
Market
National B2C
Deliverables
National TV, out of home, growth marketing, social activations
Role
Creative + Brand Direction
With
Birk Cooper, CMO
Jason Mann, Creative Director
Where
Fetch, campaign with Anomaly
Market
National B2C
Deliverables
National TV, out of home, growth marketing, social activations
Loading spot
TV spot: Ribs (:30)Watch on VimeoAgency: Anomaly
Loading spot
TV spot: Power Tools (:30)Watch on VimeoAgency: Anomaly
Fetch: Get Receipt Rich: Out of home: "It’s a lifestyle, not a tax bracket"

Out of home: "It’s a lifestyle, not a tax bracket"

Fetch: Get Receipt Rich: Out of home: wall mural

Out of home: wall mural

Fetch: Get Receipt Rich: Out of home: "Earn a trip trip"

Out of home: "Earn a trip trip"

Fetch: Get Receipt Rich: Out of home: "Ball out at checkout"

Out of home: "Ball out at checkout"

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